Bonampak agency is involved at every level of the creation of your new identity. Fascinated by the life of the words, we are a team of naming and visual identity experts. We provide you both global and tailored solutions for your project, through a transparent and comprehensive approach.
Bonampak agency is specialized in naming service. For each stage of your initiative we provide you a series of specific key solutions.
Besides providing advisory services and creation, we provide you qualitative tools to validate your creative project, estimate one or several reserved names or still enrich the universe of evocation of the one that you will have chosen.
Also, our graphic studio is also there to illustrate your new brand.
Our business is to identify the gist of your project, your objectives and your needs to propose you original and distinctive creation also respectful of your linguistic, legal, temporal, human requirements...
During our first meeting, we will work together to establish a strategic platform of creation (assisted briefing) summarization of the objectives (image, target, support of distribution(broadcasting), geographical presence, and the various requirements to be taken into account (architecture of pre-existing mark(brand), language(tongue) s) of creation, terms to be avoided).
This platform will serve to deliver the future propositions.
Guided by this strategy platform, our team of multilingual professionals creates hundreds of names for your project.
The time of the creation alternates individual creation and brainstorming to assure you exhaustiveness of resources allocated in the choices of the proposed names.
The names are fruits of our creativity, our experience and the work of detailed research based on the themes retained for project. Our team is assisted by a set of selected methodological, computing and bibliographical tools which never stop growing according to our experience.
Our creative researches concern at the same time the shape and the substance mixing lexical researches and phonetic associations.
When a project requires the consideration of more specific languages or particular sensibilities, we ask for our network of creative independents. In this case, a co-worker will then be associated with the team to guarantee you the finest expertise for your project.
Zenmark, our partner in the United States, confirms the validity of our propositions to the English-speaking and\or international markets.
The right brand is a relevant and attractive one…and can become your own
A brand truly has interest only from the moment you can be assured that this last one incurs no legal risk. That’s why, for all names we present you, we check the legal availability though databases of marks and companies. To complete this check, the availability of the corresponding URLS is verified.
Every potential brand is evaluated towards its correspondence with your criteria marketings, of its linguistic value and our analysis of legal data made.
Approximately 2 weeks after the initial briefing, we present you a selection of about fifty names checked as identical and similarity. These names come along with comments enlightening you on their asses and their possible weaknesses.
If refinement turns out necessary, or if you simply wish to complete the made work, a second presentation can be planned within one-two weeks.
Ours legal availabilities are a tool of apprehension and selection of names. They have no value of definitive validation. The reserved names must be subjected to a detailed research with a consulting firm in industrial property with the aim of a deposit.
We can complete a series of qualitative research steps allowing you to test the names which you selected directly to your target.
Pharma
The creation of names for the pharmaceutical industry raises a number of specific problems (particularly regulation, international mix of companies and products, brands availability, sensitive issues of linguistic and cultural understanding)
Our partnership with the U.S. Agency ZENMARK which has a recognized department dedicated to pharmaceutical industrial setting allows us to offer you a service suited to this particular problem combining the best of both agencies and the flexibility of an international partnership)
www.zenmark.com
Base-lines
You want to outline the qualities of your brand. Words are our passion.
Bonampak is at your service to create the signature you need
At each step of your project, Bonampak proposes you a set of qualitative tools specially developed to test the representation and the imaginary associated with your concept. It tests the brand names in your project and develops the knowledge you have of the universe associated with your brand.
Focus group
We can conduct focus group to help you to define the identity of your future product. These researches can occur upstream or downstream the creation of the name of your new brand.
• Upstream, we can organize one or several groups to test the universe associated with your first vision of your concept. These tests allow delimitation of the universes that are already strongly present and exploitable for the creation of your future image. Also, they uncover the concepts that you should avoid (products perceived as too weak, too young, too old, too elitist or not enough…). These groups are realized with your target audience.
Bonampak also realizes brainstorming within your company to outline the universe associated with your concept. This experiment outlines the images and therefore the lexical universes that are considered the most relevant by the majority of your team. If your project has for example to evoke performance and reliability, we’ll work together to find the words but also the colours, the forms, the objects, the stories and more generally the domains that are associated with these themes. These brainstorming can allow outlining ideas for future names or also to define the lexical fields from which our team will rely in order to propose you the most adapted names to your project.
• Downstream, Bonampak can organize an animation with customers to enhance your vision of the different universes associated with your new brand. These groups allow you a better understanding of your identity and thus to affine the development of your communication, or the creation of your visual universe.
Brand assessment
If you are undecided on the choice of your new brand name, we can test for you the last candidates of the shortlist and find which name really fit with your project. We realize on 4 or 5 names, a set of individual interviews with around thirty customers. The names are first tested alone, outside their context to get spontaneous reactions. We then test their appropriateness to the product.
These test are not performed to let the customer decide which name is the best candidate, but rather to bring you a set of supplemental information to help you in your choice.
We realize this kind of test individually instead of by group to widen the number of possible spontaneous reactions to the propositions but also to verify that people are able to pronounce the different names.
Linguistic assessment
Thank to our international partners, we can realize detailed validations. These validations, allow you to know the widen evocations broadcast by the names you have selected in the languages that interest you.
Because your brand needs to be attractive and sustainable a graphic design consisted of signs, typographies and colors which will come to enhance the sense of the name, the values and the ambitions of your company, Bonampak accompanies you in the graphic development of your identity.
Our approach answers to imperative necessities as the universality, the duration and the efficiency, and has to for it contain a graphic potential being enough for conveying the values which are appropriate for you.
Your logo has to join on the long term, its realization consequently has to take into account the evolution of your brand (increase of the activity, staff’s development).
To guide you in the selection of names, and immerse you in the final image of your brand, we suggest you putting in situation diagrammatically the names of pair of shorts - list.
As well as for names, we can make tests
The implementation of a visual identity comes true in several phases among which here are details :
Bonampak is a new brand-naming agency. Shared between Paris and California, our team is composed of passionate professionals who listen to your wishes.
The agency benefits from the complimentary skills that are found within its team. This allows us to develop a unique vision and know-how that covers the integral aspects of your needs.
Although composed of young collaborators, Bonampak has close to 20 years of combined experience in brand-naming and design!
During our previous collaborations, we had the chance to operate in various marketing environments such as industry, telecommunications, food industry, cosmetic and medias.
Our partnership with Zenmark gives us the opportunity to offer you a department specialized in pharmaceutical brand-naming.
Julie Chwarzcianek,
fondatrice et directrice de création
After a couple of years as creative director in a brand-naming agency in Paris, Julie decided to move to San Francisco where she met the Zenmark team in 2009. From her passed experiences and from this new collaboration is born the idea of Bonampak.
Julie graduated with a Masters in Linguistics and Sociology from Sorbonne, with a focus in consumer consumption.
As the founder of Bonampak, Julie hopes to assist you with the success of your future projects.
Graphic Designer and Creative Director since 2006 for various agencies, Sophie and Julie met during an agency partnership. They both knew at the time that they would keep on working together and with Bonampak this idea has finally become true.
Sophie uses her knowledge of the naming process to assist you with defining your brand’s graphic goals.
Christelle graduated from with a Masters in Linguistics (Paris V) and a Professional Master in Semiology (Paris Sorbonne). Like her collegue, Julie, Christelle always had a love for words and context. Fascinated by linking both legal rigor and flight of creativity she has worked in brand-naming since 2006.
At Bonampak, Christelle looks for the words that will perfectly fit with your concept and emphasizes it in the most harmonious way possible.
Zenmark is an agency specializing in brand-naming that was created in 1999 by Greg Balla, a former engineer from the Silicon Valley, and Rob McDaniel, a Hollywood scriptwriter. Located in the heart of San Francisco, the agency has acquired a reputation in the pharmaceutical and high-tech industries.
Zenmark is a privileged partner (and friend) in the States. The synergy between the two agencies allows us to challenge the intercultural issues and to adapt with the highest flexibility to the international branding requirements
Psychosociologist, has joined the Bonampak’s team and brings his highly-skilled background to each naming project. After a double diploma in Psychology and Qualitative Studies (EHESS/Paris and UBO) he worked for four years in the creative department at a brand-naming agency.
Combining his two skills, studies and naming, he supports you during your project to propose personalized solutions and helps you conceive a meaningful identity, in phase with current market values.
